The role of general strategy concepts in the practice of strategy
نویسنده
چکیده
In this paper we analyse the role of general strategy concepts as provided by influential institutions (e.g. business schools or consulting firms) in the strategic practice of business organisations. We analyse why such general concepts are drawn upon, what challenges one is facing when trying to introduce them into an organisation, how the ‘introduction’ can be conceptualised and what consequences this has for the reproduction of the concepts. For this purpose we will draw on new systems theory, neo-institutionalism and discourse theory.
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